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This powerful campaign spreads a life-saving message - that as a nation, we must do more about the number-one cancer killer - lung cancer.
Code Blue explores the devastating impact this disease has had on four families and they ways in which lung cancer deaths can be reduced.
Good Idea
Raise awareness of lung cancer
Leap
State of the Art contributed:
Comprehensive communications plan
Identity development
Production in high definition television
Broadcast program distribution to 8,000 radio and television stations nation-wide
National partner outreach networking
News-ready media development and placement of bites & b-roll packages in 55 markets in HD, SD, English and Spanish
Encoding of entire program for podcasting
Change
Code Blue for Lung Cancer – a powerful documentary served as the centerpiece the awareness campaign. The messages helped to spread the life-saving message that as a nation, we must do more to raise awareness about the number-one cancer killer – lung cancer. Code Blue explores the devastating impact of this disease on four families and how lung cancer deaths can be reduced. Early detection is vital, and since 85% of lung cancer diagnoses are smoking-related, quitting is critical. This project was developed for the American Legacy Foundation and disseminated in partnership with the National Association of Broadcasters in 2006 and 2007. The campaign included:
Capitol Hill launch with 66 members of Congress
Television broadcast on ABC, CBS, FOX, NBC, and UNIVISION affiliates
Station guide for programmers
Bites and b-roll (BBR) packages for news stations reached 54 markets
Public Service Announcements (PSAs)
English- and Spanish-language audio for broadcast and BBRs
Website with podcast and resources: http://www.americanlegacy.com/codeblue
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